How to Exclude Apps from Google Performance Max Campaigns

performance max app exclusion

Tired of seeing your Performance Max budget wasted due to clicks from unrelated spammy apps (often in foreign languages)? Good news, there is a way to optimize Performance Max campaigns by blocking out apps, which I’ll describe below. One thing to note is that there is no way currently to exclude these specifically on a…

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Facebook Ad Setup for Mortgage Leads

facebook ad mortgage leads

A Mortgage broker friend of mine recently reached out regarding his facebook ad setup for lead generation and wanted to see if I could help. Having managed ads for over a decade, his story of poor quality leads was familiar so I reviewed the account and gave a few tips. It seemed potentially valuable so…

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Setting up Google Ads for Lead Generation

google ads lead generation

A friend recently reached out looking for a quick guideline on setting up Google Ads for Lead Generation for his law firm. Here’s a high-level view that I sent him to assist with setting up the ad campaign, and optimizing it for lead results both right off the bat and over time. Absolutely Essential –…

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Converting Google Ad Scripts to Bing Ad Scripts

Bing Ads Scripts

If you’re a power PPC ad manager then you were likely ecstatic to learn that Bing Ads has introduced Scripts similar to the way Google Ads has had it for years. This post is going to include some differences between Google Scripts and Bing Scripts so that hopefully you can do a few find-and-replaces, and…

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