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Peter Elmhirst - Marketer, Entrepreneur, Investor & Dad in Toronto Canada

Online Marketing

How to Transfer Ownership of a Google My Business Listing

Google My Business

A client recently needed help transferring ownership of their Google My Business accounts after an employee left. In case you aren’t aware, these listings are viewable within Google Maps, and can appear on the right-hand side of search results, or “Snack Pack” which is locations and a corresponding map showing in search results. Since there…

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Converting Google Ad Scripts to Bing Ad Scripts

Bing Ads Scripts

If you’re a power PPC ad manager then you were likely ecstatic to learn that Bing Ads has introduced Scripts similar to the way Google Ads has had it for years. This post is going to include some differences between Google Scripts and Bing Scripts so that hopefully you can do a few find-and-replaces, and…

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Marketing a Luxury Brand in Toronto

Georgian Luxury Toronto Renovator

A Lesson Forged by 50 Years of Experience With over a decade of online marketing, I’ve worked with brands which differentiate themselves in all different ways. While I enjoy cranking out hundreds of inexpensive leads for a low-cost focus, the most interesting, stressful, and rewarding work has come from marketing a luxury brand like Georgian…

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Marketing Tips for Launching a New Website

Rocket Launch

Tomorrow we’re launching a new website at The Ad Managers. It’s a directory of Canadian roofing companies which is most likely nothing like the website you’ve built, but regardless there are a few universal key steps to take when launching any new site and here they are:

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