Online Marketing
List of US States and Provinces for Gravity Forms Bulk Add
Gravity forms is an amazing form plugin and it offers a lot of advanced custom fields, but one issue with pre-populated states/provinces is that you need to choose to do either one or the other. If you’re located in North America, you often want to allow people to be able to select either one. Below…
Read MoreFacebook Ad Setup for Mortgage Leads
A Mortgage broker friend of mine recently reached out regarding his facebook ad setup for lead generation and wanted to see if I could help. Having managed ads for over a decade, his story of poor quality leads was familiar so I reviewed the account and gave a few tips. It seemed potentially valuable so…
Read MoreSetting up Google Ads for Lead Generation
A friend recently reached out looking for a quick guideline on setting up Google Ads for Lead Generation for his law firm. Here’s a high-level view that I sent him to assist with setting up the ad campaign, and optimizing it for lead results both right off the bat and over time. Absolutely Essential –…
Read MoreHow to Transfer Ownership of a Google My Business Listing
A client recently needed help transferring ownership of their Google My Business accounts after an employee left. In case you aren’t aware, these listings are viewable within Google Maps, and can appear on the right-hand side of search results, or “Snack Pack” which is locations and a corresponding map showing in search results. Since there…
Read MoreConverting Google Ad Scripts to Bing Ad Scripts
If you’re a power PPC ad manager then you were likely ecstatic to learn that Bing Ads has introduced Scripts similar to the way Google Ads has had it for years. This post is going to include some differences between Google Scripts and Bing Scripts so that hopefully you can do a few find-and-replaces, and…
Read MoreMarketing a Luxury Brand in Toronto
A Lesson Forged by 50 Years of Experience With over a decade of online marketing, I’ve worked with brands which differentiate themselves in all different ways. While I enjoy cranking out hundreds of inexpensive leads for a low-cost focus, the most interesting, stressful, and rewarding work has come from marketing a luxury brand like Georgian…
Read MoreMarketing Tips for Launching a New Website
Tomorrow we’re launching a new website at The Ad Managers. It’s a directory of Canadian roofing companies which is most likely nothing like the website you’ve built, but regardless there are a few universal key steps to take when launching any new site and here they are:
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