Peter Elmhirst

Hi I'm Peter Elmhirst. Thanks for visiting!

I'm an online marketer who wanders the web looking for interesting things.

A couple of my past projects include founding a network of pricing websites: Supplier Network, an online marketing agency: The Ad Managers Inc., an ad-tech startup SEMPAD, and a lifetime ago, a line of eco-friendly biodegradable dog poop bags.

If you have any questions or would like to chat, please get in touch. I'd love to hear from you.

Below are some of my ramblings about marketing, investing and other things that come to mind. Hopefully there's some value in there for you. Have a good one!

performance max app exclusion

How to Exclude Apps from Google Performance Max Campaigns

By Peter | February 22, 2024

Tired of seeing your Performance Max budget wasted due to clicks from unrelated spammy apps (often in foreign languages)? Good news, there is a way to optimize Performance Max campaigns by blocking out apps, which I’ll describe below. One thing to note is that there is no way currently to exclude these specifically on a…

google business listing filter

Adding a Label to a Google Business Location (so you can filter by it in Google Ads)

By Peter | December 14, 2023

If you’re not working on an ad account and just want to add a label to one of your business locations, these instructions will work for that as well, just scroll below to the “Add a label to a business location”. Why Labels for Google Ads Business Listings? I recently ran into a situation where…

car brands

List of Car Brands

By Peter | March 28, 2023

I’m not sure who else may need this, but below is a list of car brands. They were needed as negative keywords for some ad campaigns I was running and I couldn’t find a plain text list of brands that included brands that would be recognizable to a North American audience. Hopefully, this helps someone…

gravity forms state provinces

List of US States and Provinces for Gravity Forms Bulk Add

By Peter | March 31, 2022

Gravity forms is an amazing form plugin and it offers a lot of advanced custom fields, but one issue with pre-populated states/provinces is that you need to choose to do either one or the other. If you’re located in North America, you often want to allow people to be able to select either one. Below…

facebook ad mortgage leads

Facebook Ad Setup for Mortgage Leads

By Peter | March 16, 2022

A Mortgage broker friend of mine recently reached out regarding his facebook ad setup for lead generation and wanted to see if I could help. Having managed ads for over a decade, his story of poor quality leads was familiar so I reviewed the account and gave a few tips. It seemed potentially valuable so…

google ads lead generation

Setting up Google Ads for Lead Generation

By Peter | June 22, 2021

A friend recently reached out looking for a quick guideline on setting up Google Ads for Lead Generation for his law firm. Here’s a high-level view that I sent him to assist with setting up the ad campaign, and optimizing it for lead results both right off the bat and over time. Absolutely Essential –…


ETH or BTC? Yes

By Peter | April 7, 2021

I’m a Bitcoin bull, but have been slowly seeing more benefits to Ethereum. When I mentioned this in an investment chat with friends, it was challenged and not without good reason. There are many benefits to BTC and I still strongly believe in it and will keep the majority of my holdings in it, but…

best 8 inch tablets

Best 8 Inch Tablet Comparison

By Peter | May 8, 2019

On my hunt for the ultimate portable workstation, I couldn’t find a good side-by-side comparison of the best 8″ tablet options on the market. So here it is. Below you’ll find a table comparing all primary specifications of the top 6, 8-inch tablet options (I reviewed dozens in total but cut out the non-contenders). Hopefully,…

Google My Business

How to Transfer Ownership of a Google My Business Listing

By Peter | April 12, 2019

A client recently needed help transferring ownership of their Google My Business accounts after an employee left. In case you aren’t aware, these listings are viewable within Google Maps, and can appear on the right-hand side of search results, or “Snack Pack” which is locations and a corresponding map showing in search results. Since there…

Bing Ads Scripts

Converting Google Ad Scripts to Bing Ad Scripts

By Peter | February 15, 2019

If you’re a power PPC ad manager then you were likely ecstatic to learn that Bing Ads has introduced Scripts similar to the way Google Ads has had it for years. This post is going to include some differences between Google Scripts and Bing Scripts so that hopefully you can do a few find-and-replaces, and…

list of states and provinces for contact form 7

List of US States and Canadian Provinces Formatted for Contact Form 7 (CF7)

By Peter | February 13, 2019

Contact form 7 is one of the most popular, if not the most popular contact form plugins for WordPress. It’s incredibly customizable but the one downside of that is you need to enter all of your information manually. There are no pre-formatted drop-down fields which contain for example a list of States or Canadian Provinces.…

Cannabix Marijuana Breathalyzer

My Theory About Cannabix’s Marijuana Breathalyzer

By Peter | January 24, 2019

Cannabix (BLO:CNX) is a Canadian company which is developing a much needed “Marijuana Breathalyzer”. It will presumably test not only the presence of THC in a subject’s system but also the concentration and recency of consumption to ensure they’re within legal limits. Devices for testing THC in a subject’s system are available such as the…

Lenovo Yoga 730 15" Review

Lenovo Yoga 730 15″ Review & Issues

By Peter | January 18, 2019

Quick summary: Good components but below average build quality and a seemingly known issue with a garbage Wifi card. You will potentially need to replace the Wifi card yourself or send the computer back to Lenovo and wait 2 weeks in order for them to replace it with a different model card which works well.…

Asus onhub router

Google Asus OnHub Router Review and Comparison

By Peter | August 23, 2016

After some issues with wi-fi coverage using the Hitron CGN2-ROG router from Rogers I decided to upgrade to a Google Asus OnHub router which claims to specialize in avoiding dead-spots. Being in online marketing, I test everything and decided to do some comparison speed tests of the Asus OnHub vs. the Hitron CGN2-ROG using

Georgian Luxury Toronto Renovator

Marketing a Luxury Brand in Toronto

By Peter | April 28, 2016

With over a decade of online marketing, I’ve worked with brands which differentiate themselves in all different ways. While I enjoy cranking out hundreds of inexpensive leads for a low-cost focus, the most interesting, stressful, and rewarding work has come from marketing a luxury brand like Georgian Custom Renovations.

HP Scan on Mac

How to Get HP Scan to Scan in Color

By Peter | October 27, 2015

I struggled with this issue for far too long and seeing that there are hundreds of others online who are struggling with it as well, I’ve decided to post the solution here as it’s actually quite simple.


How to Change the Default Gmail Account when Opening Email Links

By Peter | October 18, 2015

You likely already know how to have Gmail as the default mail client to open email links when you click them. That is to say when you see someone’s email linked within a web-page and you click it, it opens gmail and pre-populates it with the address, rather than opening some archaic desktop email client.…

Rocket Launch

Marketing Tips for Launching a New Website

By Peter | October 5, 2015

Tomorrow we’re launching a new website at The Ad Managers. It’s a directory of Canadian roofing companies which is most likely nothing like the website you’ve built, but regardless there are a few universal key steps to take when launching any new site and here they are:

baby at computer

A Fresh Beginning

By Peter | October 5, 2015

Today I needed to transfer this WordPress installation to a new server. While doing so I stopped and read a few posts on the blog, some of which were many years old. Reading those old posts made me realize how time-sensitive everything is in this industry.